Branding Analysis Essay Example | Topics and Well Written Essays - 3000 words

Branding Analysis - Essay Example Consumers identify a brand's distinctive capabilities based on their perceptions that have themselves been created by the marketers over a period of time. A genuine brand is "the internalized sum of all the impressions received by the customers and consumers resulting in a distinctive position in their mind's eye based on perceived emotional and functional benefits" (Knapp). Attributes: Attributes are things that usually speak about the product. A brand usually conveys attributes of the product in order to inform existing customers and at the same time attract new potential customers. For example, the attributes of Raymond's suits are stylish, fashionable and modern and stitched of high quality premium clothing. Benefits: In order for a brand to be successful in the market, it is necessary that the product attributes eventually transform into both emotional and functional benefits of the same. If the same example of Raymond's suits which was mentioned above is considered attributes like style and fashion will transform into emotional benefits and the quality of clothing will transform into functional benefits. ... Values: Most of the brands associate some value with themselves. For example, the baseline of the brand Raymond - 'The Complete Man,' communicates a value proposition that the clothing makes a man complete and perfect. Culture: Brands also represent a certain culture. Even this aspect can be better explained with the same example of Raymond that we've been discussing all through. Raymond projects a culture of family bonding like father and son, husband and wife along with Indianness like respect for elders etc, in its advertisements. Personality: Brands communicate personality status. Raymond suggests that it is a brand for a man who cares for his family, society, and himself. User: Brands clearly state their user segments. Raymond is targeted at upper middle class and upper class customers. Brand Personality Brand personality is of immense importance to a firm. This is evident from the fact that most companies spend a lot of time, money and energy in brand building along with the brand's personality. It would be difficult for a company to imagine existence without the brand name and brand personality. For example, if a customer is asked to select one of two chocolates kept in front of him/her, one with the Cadbury's brand name on it visible and the other, also a Cadbury's but with the brand name hidden, the customer, in all probability selects the one with the Cadbury's name visible on it. This shows the importance of the brand name. Companies have to understand that brands and their personality mean a lot and are at the heart of any business activity. Hence, it is necessary that a firm has to exercise full control over its brands. It is often felt that most of the companies have a constrained perception about their brands. They tend to feel

Collapse Of The Concert Of Europe

Collapse Of The Concert Of Europe To What Extent Can The Collapse Of The Concert Of Europe Be Attributed To The Crimean War (1853-1856)? The collapse of the Concert of Europe can be attributed to the Crimean War to a limited extent as there were many other factors which acted to undermine the Concert, causing instability and disputes amongst the nations involved. Although the Crimean War can be indentified to have been a major instance in which participating countries disregarded their policies of peace in pursuit of national interest, this was not as significant to the collapse as earlier factors which essentially rendered the Concert obsolete. The rise of European nationalism and the conflicting ideology and differing aims of the countries involved created the unstable conditions for both the deterioration of the concert and the outbreak of the Crimean War. Therefore the Crimean War can be viewed as a final trigger, but not a sole instigation of collapse. The 18th Century nationalistic movement which was beginning to assert a strong hold among many European countries, acted to undermine the concert by threatening stability throughout Europe. In particular, the revolutionary upheavals of 1848 seriously weakened the Concert by demanding that frontiers established in the Congress of Vienna to be reviewed. In the Hungarian revolution of 1849, riots on the 15th of March by Magyar nationalists in Pest-Buda, now Budapest, the capital of Hungary, demanding Hungarys political independence from Austria resulted in the resignation of the Austrian Prince Metternich, a key personality in the negotiations in the Congress of Vienna. In a letter to Tsar Nicolas I of Russia in March 1848, a primary source informing of his resignation, Metternich describes the social crises as a ‘torrent no longer within the power of man†. Revolutionary upheavals were also apparent in France, Italy, Germany, Switzerland and Poland. The balance of power main tained in Europe was shifting, and as expressed by Metternich, the Concert of Europe had little influence over it. This largely undermined the Concerts objectives, as stated in Article VI of the 1815 Quadruple Alliance between Britain, Austria, Prussia and Russia which formed the basis of the Concert, it was the responsibility of the ‘High Contracting Powers to renew at fixed intervals meetings consecrated to great common objects and the examination of such measures as at each one of these epochs shall be judged most salutary for the peace and prosperity of the nations and for the maintenance of the peace of Europe. As peace was not being maintained, the concert was, even at this point, somewhat defunct. Furthermore, this movement acted as an important impetus for the political unification of Italy in 1861 and Germany in 1871. Owing to the development of 18th Century nationalism, Europe was geographically altered as countries gained their independence. Consequently, European d iplomacy was also altered causing a weakening of the concert, especially as conflict arose between the countries involved regarding intervention in revolution.iHu A fundamental division amongst members of the Concert of Europe, caused by conflicting ideological perspectives regarding intervention against revolutionary movements, acted to undermine the relationship between the countries. A foremost concern for the preservation of peace was the manner of dealing with revolutions and constitutional movements as many statesmen feared the idealogy of the French Revolution was still a powerful influence and as settlements in the Congress of Vienna had failed to satisfy nationalistic and constitutionalistic ambitions. Austria and Russia maintained it was the responsibility and right of the great powers to intervene and impose their collective will on states threatened by internal rebellion, with the Austrian diplomat Metternich stressing that revolution was a ‘terrible social catastrophe and believed that ‘only order produces equilibrium. However, Britain did not wish to intervene in internal disputes and instead pursed a less reactionary policy. Britains foreign secretaries, Castlereagh and later, Canning, acted to distance Britain from the policies of the continental powers with Canning clearly stating that ‘England is under no obligation to interfere, or assist in interfering, in the internal affairs of independent states. Thus, Britain disputed intervention within the Congress of Troppau in 1820, a response to revolts in Spain, Portugal, Piedmont and Naples, and at the Congress of Laibach in 1821 where Austria and Russia had prepared to mobilise soldiers against Italian revolts. The tension which resulted from these disputes lead to Britains increased isolation from Austria, Prussia and Russia while France maintained relations with both sides of the divide. Even though in 1825, a final Congress was held at St Petersburg in an attempt to resolve these disputes, only Austria, Prussia and Russia actively particpated revealing the large extent to which the Concert had been weakened. Despite the assertion that countries within the concert were acting for the greater interest of all of Europe, due to world economies becoming geo-political, with a focus on imperialism, colonialism and economic rivalry, the individual interests of countries revealed cracks in the system. Britains particular opposition towards intervention in Latin American revolutions was based on the grounds that Britain would be forgoing trade profit from the Spanish if rebellions ended there, and hence, refused to cooperate on the grounds of nationalistic interest which existed despite the concert. Geo-political competition and jealousy between European nations became particularly apparent in their decision to prohibit the entry of all foreign warships into the straits between Bosporus and Dardanelles. As a reward for Russian military assistance against Egypt, Russia was rewarded with advantageous access to these straits by the Ottoman Empire in the Treaty of Unkiar-Skelessi in 1833, which closed the Dardanelles off to â€Å"any foreign vessels of war† other than Russian. This allowed Russian commercial vessels free access into the Mediterranean, a significant benefit for Russian export trade particularly considering the growing importance of ports such as Odessa in the Ukraine. The Concert was indignant of Russias access to the straits and so an attempt to inhibit Russian expansionism, the straits convention was held in 1841 in which it was declared that no country should be in an advantageous position regarding the use of the straits. Furthermore, European nations were competing for raw materials, markets and land in order to fuel growing populations. Russia was still eager to increase its influence in the Balkans, and to gain control of the straits between the Black Sea and the Mediterranean Sea then under Turkeys control. Britain and France viewed Russian control of the straits as a threat to their own trade interests, and Austria was uneasy about Russias growing influence in the Balkans. These tensions regarding the control of the Balkans in turn compounded the tension which already existed in the practically obsolete concert, and ultimately lead to the outbreak of the Crimean war, in which the remnants of the Concert expired. The outbreak of the Crimean War in 1853 signified the downfall of the Concert of Europe as the great powers engaged in war with one another over matters of national interest. In making an expansionary thrust at the Ottoman Empire, Russia disregarded any pretence of backing an altruistic balance of power. The causes of the Crimean War conflicted with the doctrine of the concert as an aspect of the preservation of the balance of power in Europe had been directed at preventing a single nation from gaining control of the Ottoman Empire, which was intended by Metternich to be a solution to the Eastern Question. As Russia sought to take exploit the decaying Ottoman Empire, in effect, it undermined the remnants of the Concert and the balance of power, leading to France and Britain, along with some assistance from Sardinia engaging in war to ironically, maintain peace in Europe. Effectively, this simply acted to sacrifice the Concert system with the war having the highest casualty rate of an y European conflict between the Congress of Vienna in 1815 and 1914, the Outbreak of World War One, as more than 450 000 Russians, 95 000 French and 22 000 English lost their lives during the conflict. Renowned historian A.J.P. Taylor states that regarding European international relations, the Crimean War destroyed the charade of Russian military dominance in Europe, which lead to Russias diminished influence in European affairs subsequent to 1856. Through sheer number, the Russian army had been the largest force and yet it was still defeated by the comparably smaller French and British armies. The internal effects of the war on countries within the Concert of Europe are also highly significant when considering the destruction of the balance of power. Having been made aware of Russias social and industrial backwardness through military weakness within the war, the Russian Tsar Alexander II became convinced of the need for Russian reform. Napoleon III of France sought to adopt new fo reign policies which eventually lead to conflict in the 1860s with Austria and Prussia. Austria had been isolated as its ties with Russia were severed due to Russias expectation as a result of its assistance in suppressing the 1849 Magyar revolts in Hungary, Austria would remain neutral in the war. The Treaty of Paris reached in 1856, permanently altered the balance of power and highlighted the strain which had been placed on it through the Crimean War. At the conclusion of the war, severe penalties were placed on Russia by the other countries, restricting its influence. Russia was made to surrender Bessarabia, situated at the mouth of the Danube, had to forgo claims as protector of Orthodox Christians, and lost influence over the Romanian principalities which, along with Serbia, were granted greater independence. Furthermore, the Black Sea was declared neutral, closing it off to all warships which effectively left Russia with an undefended southern border. This left Russia with little incentive to uphold the goals of the Concert as it was now at considerable disadvantage to the other European powers. Upon the conclusion of treaty negotiations the Concert was obsolete, with its goals abandoned and communication at a stand-still. Through the treaty of Paris it became apparent th at the Crimean war had disrupted nineteenth-century diplomacy, thereby destroying the decayed Concert of Europe. Although the Crimean War can be identified as the first major instance in which countries within the Concert of Europe clearly disregarded the policy of peace and turned against one another, it can only be held responsible for the concerts demise to a limited extent. The rise of Nationalism in Europe and the instability caused by the widespread outbreak of revolution caused a strong divide amongst countries. Britains refusal to assist in intervention particularly acted to undermine the authority and cohesion essentially making the Concert practically obsolete prior to the outbreak of the Crimean War. Therefore the war can be seen to have been the conclusion of the concert, but was by no means the sole cause of collapse. Bibliography Fisher, H.A.L, A History of Europe Volume II, Eyre Spottiswoode 1935 Langhorne, Richard, The Collapse of the Concert of Europe: International Politics, 1890-1914, Macmillan, 1981 Lee, Stephen J., Aspects of European History 1789-1980, Routledge, 1982 Medlicott, William N, Bismarck, Gladstone, and the Concert of Europe, Athlone Press, University of London, 1956 Robinson, James Harvey, Readings in European History, Vol. II, Boston: Gin and Co, 1906 Schroeder, Paul W., Austria, Great Britain, and the Crimean War: The Destruction of the European Concert, Cornell University Press, Ithaca NY, 1972 Sweetman, John, The Crimean War, Osprey Publishing Limited, London, United Kingdom, 2001 Taylor, A. J. P. The Origins of the Second World War, Middlesex: Penguin Books, 1961 Robinson, James Harvey, Readings in European History p.464 Schroeder, Paul W., Austria, Great Britain, and the Crimean War, p.211 Lee, Stephen J., Aspects of European History, p.26 Lee, Stephen J., Aspects of European History, p.27 http://www.britannica.com/EBchecked/topic/276910/Treaty-of-Hunkar-Iskelesi Langhorne, Richard, The Collapse of the Concert of Europe: International Politics, 1890-1914 p.38 Sweetman, John, The Crimean War p.42 A.J.P. Taylor, The origins of the second world war, Ch. 3 p.71

Early Religions Of The Middle East Essay -- Religion

Early religions have been studied very extensively, and continue to be a predominant topic among many scholars and historians. This could be due to the fact that there are so many different types of religious, and each religion having their own written guidelines, but yet most are very closely related. Whither looking at primary sources or secondary, one thing is for sure, and that is that the early religions can often be confused due to their closeness in nature. This Bibliographic essay will hopefully be helpful when sorting through information in order to write an exceptional paper. (The Holy Bible, Revised Standard Edition. New York: Romans 1, 5, 10; Matthew 5, 6, 1952.) From the book of Matthew in chapter 5, otherwise known as the Sermon on the Mount, where Jesus is preaching to a gathering on Mt. Zion. This passage gives us a picture of how the early Christian religion is supposed to be, and also gives Jesus view on the Golden Rule, as well as a commentary of the Ten Commandments. This passage contains the central tenets of Christian discipleship, and is often viewed by many scholars. This is the most major reading in the Christian community, and rightfully so, it has so much information that has been studied so extensively since its creation. This source can be used greatly in comparison with other early religious documents because this is such a famous piece of literature, and it is also a primary source, which makes it great for open interpretation. Another advantage of this source will be the fact that it covers a vast verity of subjects and topics which could be helpful. (The Holy Qur’an, M.H. Shakir, Tahrike Tarsile Qur’an, Inc. 1983.) The Holy Qur’an, sometimes referred to as the Koran, is the cen... ...ween for showing the closeness in more than two different religions, because it can so closely tie into more than one story. I feel with just these few sources I could truly write an excellent paper on the early religions of the world. Each source offers pretty much the same information just displayed in a different manor directed to a different audience, but the differences are what make them so great. Believe what you wish, you can’t help but see the irony in millions of people living and dying for one religion or another when in reality we all are just looking for a place to belong. These sources, for being so different and so debated over the years are subsequently almost the same in a lot of aspects. Although they each have their own little spin on it, they all can teach us the same basic principals of life, and they can all make us feel like we belong.

Sexism in Language Essay -- Language

Language refers to the method that humans use to communicate either through speech or written. It consists of the use of the word in a structured and conventional way. Language has been referred to as ‘our means of classifying and ordering the world; our means of manipulating reality. In structure and in its use we bring out the world into realisation and if it is inherently inaccurate, then we are misled. (Dale Spender, 1980).Language has power that allows us to make sense out of the reality we live in. Sexism is discrimination of a person based on their gender, especially on women. Sexism in language is the use of language which devalues members on one sex, almost always women, showing gender inequality. In the 1960/70’s there was a feminist campaign in Western Countries and a lot of research as conducted into gender inequality. The feminist campaign demanded that gender in equality should be eliminated from the educational system (Shi, 2001.) The existence of sexist l anguage is due to sexism in society and it is also related to social attitudes. There has been a movement amongst feminists to reduce sexual discrimination and it has led to a number of attempts to influence and change in language. Robert Hopper (2003) made a distinction between the terms ‘soft core’ and ‘hard core’ sexist language. He showed that ‘Soft core’ language was less obvious, subtle but still demeaning and patronizing to women. It was found to be more problematic because it was subtle and harder to spot. ‘Hard core’ sexism showed it to be easier to spot. Sexism in language takes many forms, though theses may be reduced to 3 types: language ignores, it defines and it deprecates women. Women and girls are hurt both physically and materially by it. Everyda... ... Language. Developmental Psychology. 20(4), 697-706. Lei, X. (2006). Sexism in Language. Journal of Language and Linguistics, 5 (1), 87-94. Mallett, R, Stangor, C, Swim, J.K. (2004). Understanding subtle sexism; Detection and Use of Sexist Language. Behavioural Science Sex Roles, 51(3/4) 117-128. Parks, J.B, Roberton, M.A. (2004). Attitudes Toward Women Mediate the Gender Effect on Attitudes Towards Sexist Language. Psychology of women Quarterly, 28(3), 233-239. Piercey, M. (2000), Sexism in the English Language. TESL Canada Journal, 17(2), 110-115. Turner-Bowker, M. (1996). Gender stereotyped descriptors in children's picture books: Does "Curious Jane" exist in the literature? Sex Roles, 35(7-8), 461-487. Ya-Lun, T. (2008). Child development (Research) Sex role (Portrayals) Children's literature (Educational aspects) Science & research, 45,(3), 310

A Synopsis of Christopher Taggi’s Movie 95 Essay

Renowned American film producer Cecil B. DeMille once said, â€Å"What I have crossed out I didn’t like. What I haven’t crossed out I’m dissatisfied with.† (â€Å"Cecil B. DeMille Quotes.† brainyquote.com. Brainy Quote, n.d. Web. 05 Oct.2012.) This persistent feeling of dissatisfaction is suggested in Christopher Taggi’s â€Å"95,† in which the protagonist is discontent with his current life condition and keeps driving on the highway to look for better opportunities. In fact, the author points out that in contemporary society people are dissatisfied because of their insatiable desire for wanting more. This sad reality is illustrated by the protagonist’s parents, who are constantly moving from one place to another to try find opportunies, the protagonist Hank himself, who desires more than what he already has, and the highway that symbolizes people’s everlasting demand. The unfortunate fact of people feeling dissatisfied because of their avaricious desires is demonstrated by the characterization of Hank’s parents. When Hank was young, he and his parents were continually moving from here to there. His parents were never satisfied with what they had and were always looking for opportunities that would give them better jobs and make them wealthier and happier. From Hank’s descriptions of his father† touching things absently† (4) and† his eyes clouded with the nowhere stare,† (4) the author suggests that his father doesn’t enjoy his life. Also, when they stopped for food during car trips, Hank noticed that his father would only have a glass of water. Even if his father explained that: â€Å"No sense in buying something you don’t feel like eating,† (4) Hank knew that his parents were poor. This justifies his parents’ motivation of constantly moving. His father also used to say: â€Å"Opportunity, it makes people rich, makes people famous. All you have to do is go out there and find it.† (4) Contrary to what his parents believed, even after all the years of searching, they never found the right opportunity and obtained what they wanted. This suggests that Hank’s parents, like many people in modern society, will not find happiness because they live with insatiable desires and therefore will not get the feeling of satisfaction in their lives. The characterization of Hank himself also shows how people in the contemporary society always want more. For example, when Hank woke up from his dream about his socks, he realized that† nothing good or special or wonderful has happened to him.† (7) This shows that Frank is idealistic and has superfluous expectations in life. Also, Hank has a nice girlfriend who cares about him and loves him, but he still thinks about how he would leave her even though there are no reasons for him to do so. When his girlfriend asks him if he was happy, he says, â€Å"Sometimes I am. Mostly, I guess I just feel like I can’t be really happy. Just missing something important.† (7) Another passage would be when his girlfriend asked him if he likes her, he answered:†sometimes I like you and maybe I think I even love you a little. And sometimes I hate you.† (7) We can see that Hank is uncertain about his feelings for his girlfriend and if she is the person that he wants to be with. Those are typical examples of a person who is not sure about what he wants and believes that there is always something better waiting for him. The thing that is missing for Hank is simply appreciating what he already possesses. From this reasoning, it is clear that great numbers of people from the twentieth century are just like Hank, they can’t find happiness simply because they are insatiable. The highway is an important symbol used by the author to signify the notion that contemporary people are dissatisfied and always want more. Hank and his parents used to drive on the highway because they wanted more than what they have and the highway offered opportunities. When Hank is driving with his girlfriend on the highway, he sees many billboards that attract him. Especially one billboard on which was written† LUCKY LEO’S FIREWORK EMPORIUM, it boomed in explosive neon colors. LARGEST SUPPLY OF FIREWORKS IN ALL DIXIE! FREE PARKING and DELICIOUS RESTAURANT. 20Ml.† (4) However, when Hank finally gets there, all he finds is the emptiness of an abandoned place. He could see that â€Å"the largest supply of fireworks in all of Dixie must have gone off simultaneously a long time ago. Only the charred, outer brick shell of the building remained.† (5) This suggests that people like Hank, who always wish for more will often get disappointed by the reality and then again return to their initial state of dissatisfaction. The symbolism of the highway proves how people in contemporary society feel dissatisfied because of their everlasting demand. Thus, Christopher Taggi’s â€Å"95† suggests that people in the contemporary society are suffering from dissatisfaction. This is demonstrated by the characterization of Hank’s parents, who always try to find a better life, Hank himself, who is never satisfied with what he already has and the highway that symbolizes how people believe that better things are waiting for them. Work Cited Taggi,Christopher. â€Å"95.† Voices of the Xiled: A Generation Speakers For Itself. Eds. Michael Wexler and John Hulme. New York: Doubleday, 1994. 210-218. Print. â€Å"Cecil B. DeMille Quotes.† brainyquote.com. Brainy Quote, n.d. Web. 05 Oct. 2012

A&P Analysis Essay

It is extremely helpful to use the numerical scale for quantifying pain severity for a patient in order to best asses a pain’s origin and severity, thus allowing for the most accurate diagnosis and pain treatment. 4. The term â€Å"putting a joint back into place† indicates moving the bone back into the synovial joint (its proper place). The â€Å"pop† sound occurs due to gas bubbles (nitrogen) escaping from the synovial fluid. 5. Both the shoulder joint and the hip joint are ball-and-socket joints, but the hip joint does not have as large a range of motion when compared to the shoulder joint. The shoulder joint is not just a bony socket, but is comprised of several tendons/muscles (as previously mentioned), synovial fluid, tendon sheaths and hyaline cartilage. Issue #3: Eye problems 1. The term for someone who has problems seeing close objects but can see objects far away is â€Å"hyperopia† or farsightedness. 2. Contrarily, â€Å"myopia† or nearsightedness is the condition of being able to see objects up close but not ones far away. 3. David appears to have hyperopia, since he needs to hold a paper at arm’s length to be able to read. Issue #4: Muscle Physiology 1. The cause of the muscle cramping is hyponatremia or low blood sodium, which may have occurred by the young girl drinking a lot of water in the hot sun to try and stay hydrated, but which caused an electrolyte imbalance in her body, thus resulting in muscle cramps. 2. The muscle cramps will go away once she drinks the salt water, which will restore the necessary electrolyte balance in her body. Issue #5: Muscle Physiology Child Case History 1. The hereditary X-linked recessive disease characterized by progressive muscular weakness is called muscular dystrophy, or Duchenne muscular dystrophy (DMD). 2. â€Å"Dystrophy† refers to the degeneration of, in this case, muscles. 3. Muscles in the leg involved in walking â€Å"on the toes† are the illopsoas, gastrocnemius and soleus. As these muscles weaken, the plantar flexors in the foot take over the job of walking. 4. The trunk muscles that weaken in certain cases of lordosis (sway back) and abdominal protuberance are the lower back muscles (erector spinae), hip flexors, abdominal muscles and the hamstrings.

Domestic Violance

Essay preview UNIVERSITY DEGREE CRIMINOLOGY Research Proposal The purpose of this research proposal is to address the area of domestic violence in heterosexual relationships and why women find it difficult to leave abusive relationships. The proposal will start with a title which basically indicates what the report is about. There will be a literature review which covers the key literature used for the study; research questions for victims of domestic violence will also be formulated to aid the study.The proposal will address the research design to be used as well as the methods of data collection and at the same time emphasis will also be placed on the appropriateness of the method chosen. As expected with every research the proposal will deal with possible problems that could be faced and how they will be addressed including ethical issues. The proposal will also address the timescale for this project outlining the research schedule and that should be concluded with a bibliography. Title: Women's silence to domestic violence: why some do no leave abusive relationships. Hypothesis: People hold the view that women who choose not to leave those abusive relationships are passive. Aims of the investigation * To explore a range of social explanations for the causes of intimate partner violence. * To find out why women find it difficult to leave abusive relationships. * To develop an informative framework to victims of domestic violence and enlighten them on the policies of domestic violence. Context of study This proposed study is focusing on the data generated by social theorist on violence against women such as Bandura 19731who outline the reasons why some women find it difficult to leave abusive husbands. Hamilton ; Coates (1993)2 rightly stated that women who do not leave abusive relationships are often pathologized and blamed for their victimization. This is what generally happens and therefore the focus of attention is shifted from the wrongs perpetrated by t he abuser to people viewing the abused as passive.Several theories have been put forward to try and explain why abused women do not leave their relationships for example that women tend not leave because they are economically dependant on the abuser3. Also Abbott, Johnson, Koziol and Lowenstein (1995)4 suggested that characteristics of the abuser such as charm may stop the woman from leaving the relationship. This research will pay particular attention to the current social assumption of women who do not leave abusive relationships are masochistic and are to blame for their situations5 and test out whether the theories put forward are still applicable in the modern day times.The research will address this issue and help correct this grounded view of victims of abuse and provide useful information on domestic violence policies and laws that could rescue victims. Literature Review Literature review is integral to this research; this will therefore focus on the research question and i ts importance. Attention will also be paid to where there are gaps in this field of research and how they will be addressed. It is also necessary to consider whether it is beneficial to fill these gaps and identify who has made an attempt to fill them. The importance of the research question is that it addresses the issue of intimate partner violence and how the violence is learned in the socialization of family life6 and why women tend not leave those abusive relationships. There has not been much focus on the type research that I am carrying out recently. Most of the theoretical data that I managed to get hold of was on information gathered in the early 1980s to mid 90s. Changes within the society as well as technology means that the above factors might not be as accurate as to why women do not leave their abusive husbands.Therefore my research is important in that fresh data from the twenty first century will be compiled and will give a clearer view of why modern day women still stay in violent relationships. It will also provide a change in the negative social assumptions society holds of women who stay in abusive relationships and provide a shift from these assumptions. Similar research has been carried out by Dunn, 19897 , he found that the main reason why women stay is due to lack of options to responding to violent partners as well as the lack of support from family members.Newman, 19938 also found that women see no point in leaving their relationships due to the lack of support by the very institutions that are supposed to provide assistance. The research aims to test this area and see whether it is still applicable. Carlson 19979 found that a history of violence tags along future emotional aspects which entrap women thus complicating the process of leaving an abusive partner. When combined the above factors have implications on how domestic violence is interpreted and the perceptions held on women in abusive relationships.Lastly the research aims to raise awareness on domestic violence, 2007-2008 statistics by the British Crime Survey found that domestic violence cases had increased compared to statistics from 199510. Methodology and research design Research design is used to refer to the stages and processes which connect research questions to data (Punch, 1998)11 therefore the design aims to connect the research with the data. I am going to use the triangulation method for this research12, and this is whereby more than one method is used to gather data.According to (Brannen, 1992)13 the use of more than one method is regarded as a complementary technique which means that problems associated with strategy may be compensated for by the strengths of the other. The other reason why I am using the triangulation method is that different methods are appropriate in different research settings and for collecting different types of data. Because my research is quite complex I found this to be the best way to get accurate research after which the results will be combines to give one conclusion to the hypothesis.The qualitative component of the research will employ semi-structured interviews and the quantitative component will use a postal self completion questionnaire. The complementary use of these methods is a professional and tried and tested methodology14. To start off the research the quantitative method I am going to use for is a postal self completion questionnaire. This is whereby the respondents answer questions by completing the questionnaire themselves. The questions will be closed questions and require the respondent to circle yes, no and don't know (sample of questions attached).The purpose of this is to obtain a representative sample of women who will be of interest to the research who will then be called in for a semi-structured interview. The main reason for using the self-completion questionnaire is that they are considered as a way of recording values, attitudes and behaviours of the targeted po pulation and the data is generated in a systematic manner by providing the respondents with the same questions and recording their responses in a methodical manner15 .Also they are reliable in that they eliminate the differences in the way the questions are phrased and how they are presented to the respondents. The questionnaire will record the respondent's experiences of intimate partner domestic violence and find out basic background information on why women stay in abusive relationships. At this stage particular attention will be paid to ethical and safety issues that come with intimate domestic partner violence. The questionnaire will contain a statement assuring the respondents of confidentiality alongside a secret code number to ensure anonymity. ? I am aware of the drawbacks that come with this type of quantitative method which may include non response by some respondents. The questionnaire will include a covering letter explaining the aims of the research, its importance and why the recipient has been selected and most importantly it will feature guarantees of confidentiality. The questionnaire will be accompanied by a reply stamped addressed envelope and there will be a follow up on individuals who do not respond approximately three weeks after the first mailing16.This should improve the response rate and from then respondents will be called in for an in depth interview. For the qualitative component I am going to conduct semi structured interviews. The main advantage of using qualitative methods of research is that this type of research is concerned with understanding how people behave the way they do therefore it allows the subjects to give â€Å"detailed, richer† answers. This type of research also acts as a forerunner to other types of research for example quantitative research which may leave out valuable areas of research.I chose this type of method for the research because as highlighted it gives me a chance to exploit very detailed data which cannot be covered by quantitative analysis. It also uses subjective information therefore it is more representative of the women being studied. The interviews will be designed to have the pace be detected by the interviewee; the majority of the questions will be formulated in the interview which means that the interviewee is able to choose to talk about a subject that he/she feels emotionally comfortable with.The interviews will operate in an open framework and there will be two way communication between the interviewer and interviewee which paves way for the use of emotions, the interviewer can relate to what the interviewee has been through to some extent. At the same time since this is a sensitive subject procedures of ethics will be observed to ensure that the interviewees' confidentiality is not breached. Ethical considerations Ethics are a set of moral standards by which people regulate their behaviour17 therefore it is the responsibility of the researcher to ensure th at the research is carried out in an ethical manner.The British Sociological Association 2005 (BSA)18 set out guidelines which were to be followed by researchers when carrying out research. It is essential for my research that it is clearly stated to the interviewees that they are free to withdraw from the research process anytime and at the same time it is my responsibility that the interviewees are informed about what the research process entails and what the findings will be used for.As my research will be about the sensitive topic of domestic violence it is essential that I observe these guidelines, this benefits me as the researcher as well as the interviewees' safety. Ellsberg ; Heise (2002)19 highlighted that the main ethical concern related to researching violence against women is the potential to inadvertently cause distress therefore to avoid causing distress the interviews will be structured in a way that the interviewee controls the subjects to be discussed therefore wil l be able to discuss issues they emotionally capable to. ? It is my ethical responsibility to ensure confidentiality of the participants is preserved, I will ensure that participants will not use their real names but instead they will choose a unique code which identifies them and if there is a need to pass on details to other researchers this will ensure that their identity is protected, this also extends to data that is electronically stored.I am also aware that due to the nature of qualitative research methods interviewees might find themselves divulging information that they might regret later (Lee, 2003)20 so to ensure confidentiality I will break the link between information provided and the interviewees, this way anonymity is retained. There will also be a consent form to come with the research; this will outline the interviewee's rights to withdrawal at any time and assurances of anonymity as per BSA 2005. After the interviews take place, any information on relevant agencies and organisations will be passed on to the interviewees so that they get help when and if needed. 1 Bars to performance As with all research there will be obstructions to the ways in which the research is carried out as well as the way in which the data is accessed. A major problem might be that some women will not be willing to discuss issues of domestic violence for fear of retaliation by the perpetrator; the use of a confidentiality guarantee is aimed at assuring the interviewees. The use of triangulation means that the targets will be harder to achieve due to time constraints, therefore to combat this I will ensure that the research is carried out on a small scale and at the same time not putting accuracy in jeopardy.Time scale of research The research will take 6-9months to complete. Sending out of questionnaires will take place within the first fortnight of funding approval. The interviews are expected to take place after the data from the survey has been processed and thi s should be by the fifth month leaving time for results from the interviews to be processed. In conclusion what this research proposal has achieved is to do is highlight the elements of the research and the difficulties that are likely to be faced in the process. 1 Bandura, A. (1973), Aggression: A social learning analysis. Englewood Cliffs, NJ: Prentice Hall Hamilton, B. , & Coates, J. (1993): Perceived helpfulness and use of professional services by abused women. Journal of family violence, 8, 313-324 3 Sullivan, C. , Tan, C. , Basta, J. , Rumptz, M. , & Davidson, W. (1992). An advocacy intervention program for women with abusive partners: Initial evaluation. American Journal of Community Psychology, 20 309-332 4 Abbott, J. , Johnson, R. , Koziol-McLain, J. , & Lowenstein, S. R. (1995). Domestic violence against women: Incidence and prevalence in an emergency department population. 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(1992) Method in Social Science: A Realist Approach. London: Routledge 15 Crow, I. , & Semmens, N (2008) Chapter 5: Research by Reading In Researching Criminology, ed. Crow, I. , & Semmens, N Maidenhead, Open University Press, pp. 81-99 16 Bryman, A. (2004) Social Research Methods, Second Edition: Oxford University Press, New York 17 Lee-Treweek, G. (2000). Danger in the field: risk and ethics in social research. London: Routledge 18 British Sociological Association, Statement of Ethical Practice: www. britsoc. org. uk/about/ethic. htm 19 Ellsberg, M and Haise,L(2000), Bearing Witness: Ethics in domestic violence research, LanceT,Vol 359:1599-1604 20 Lee, R. M. (1993) Doing research on sensitive topics. SAGE. 21 Arksey, H. , & Knight, P. (1999). Interviewing for social scientists: An introductory resource with examples. London: Sage