Effective and Ineffective adds Essay Example | Topics and Well Written Essays - 500 words

Effective and Ineffective adds - Essay Example Secondly, the interest carries the consumer towards the body of the ad. The above ad has an interesting story to go along with it. It has an excellent visual and catches attention at the first glance. The droplet in the ad is the focal point, and it leads to the body copy, presumed to be what the advertiser wants the consumer to read. The logo and the headline, Estee Lauder, are at the bottom, as it puts more focus on the product (Kelley, Sheehan, & Jugenheimer, 2015). Third, the credibility is essential in the creative pyramid. The reader always wants the claims in an ad supported by tangible facts. The claims have to be relevant to the need of the audience. Credibility in the above ad differentiated it from other ads. It communicates information about the product and on where the product sold. Therefore, the ad builds loyalty, brand preference, and value to its consumers (Kelley, Sheehan, & Jugenheimer, 2015). Fourth, the desired step is where the ad puts the audience or the consumer imagines a situation of enjoying its consumption. The desire gives the customer a feeling that once they use the product, they will be happier. The above ad provides a solution to the aging skin due to lack of sleep. Thereby, the clients get a feeling that their aging skin got a solution finally (Kelley, Sheehan, & Jugenheimer, 2015). Lastly, the action comes as the last step in the creative pyramid. It gives the buyer the motivation of doing something. The motivation for using the product above is by the call for action in using it. Use of the above product means that the consumer wakes up with a more beautiful skin each morning. Therefore, the ad gives hope to the consumer through action (Kelley, Sheehan, & Jugenheimer, 2015). The above add is an example of an ineffective ad. The ad creates an awareness but in an inefficient manner. Not every man wears jeans. Therefore, it is limited to those who wear jeans. One may think that the cancer is only for