Hydroxycut Advertisements and Their Effects on Young Women

Chastain Black Instructor Reyes English 102 29 April 2012 Hydroxycut Advertisements and Their Effects on Young Women Iovative Health Sciences, Inc. is the owner of the diet supplement brand Hydroxycut. The company advertises through numerous media channels to reach its countless viewers. The Hydroxycut advertisements are most commonly visual images like commercials, billboards, and print ads that carry a voice all their own. With teen girls and young women being the majority of Hydroxycut’s audience it is only natural to focus on them and how Hydroxycut advertisements affect them. At this unripe but blossoming age, body image, how they see themselves, as well as how others see them is what primarily influences their self-esteem. Iovative†¦show more content†¦The product more or less receives a seal of approval without the consumer ever really knowing whether the â€Å"expert† is truly an expert at all. The professional’s actual doctorate may not even be in the medical field, but in a completely different field and unrelated all together. This is done because viewers ask fewer questions about a product or information when backed by a professional. This tactic is used to gain the trust of the viewers. Once they have the viewers’ trust in hand, Iovative Health Sciences, Inc., persuades these young female viewers to believe almost anything that they want them too. These women become inclined to believe that Hydroxycut will work for them; fast, easy, and with no hassles. This method of gaining the female consumers trust coupled with Hydroxycut ads’ other advertising fallacies for example, the airbrushed and digitally enhanced photos along with Hydroxycut’s over exaggerated or falsified statements; make their already vulnerable female audience more susceptible to their deceptions. The Federal Trade Commission (FTC), an agency created to protect America’s consumers, drew up a report called, â€Å"Weight-Loss Advertising: An Analysis of Current Trends,† which in vestigated weight-loss advertising. In 2001, a content analysis found that over half of all advertising for weight-loss products used fabricated, unsupported claims. In an investigation of 300 ads fromShow MoreRelated The Dangerous Combination of the Media and the Weight-Loss Industry 1621 Words   |  7 PagesThe Dangerous Combination of the Media and the Weight-Loss Industry    Abstract: Excessive use of diet pills by American women stems from the idea that thinness is ideal. This ideal is unlikely to change in the near future, so the use of diet pills and other unhealthy fat diets is likely to increase. If women remain unaware of the health risks associated with the use and abuse of these unregulated drugs, rates of illness and even death are also likely to increase. 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